2013 was a banner year for Kaminski Auctions. We are very proud to have been the auctioneers of the Oprah Winfrey Collection in Santa Barbara, California on November 2nd 2013.
The idea of an auction of the Oprah Winfrey collection started in March 2013 when Oprah revealed she was planning a top to bottom remodel of her homes in Chicago, Maui, Santa Barbara, and Indiana. Previously decorated by the late Anthony P. Brown, Oprah had employed the services of Rose Tarlow of Melrose House in Los Angeles, California to redcorate her homes more in keeping with the way she lives today.
With our Santa Barbara representative and offices in Los Angeles and Beverly Hills, Kaminski Auctions was selected to organize “The mother of all yard sales “as Oprah liked to call it. And as always, it would all be for a good cause. All proceeds would benefit the Oprah Winfrey Leadership College Fund providing scholarships for graduates to continue their education at some of the finest universities in the United States.
We had prepared for this tweet by backing up our servers, as our website saw over 36,000 views that first day alone.
Working closely with Oprah’s team at Own-TV and Hearst Publications it was also decided to shoot the cover of the March issue of O Magazine at the auction and to feature the auction in the publication.
Our staff at Kaminski immediately started planning for this fantastic event. We sent a team of catalogers and photographers out to Santa Barbara to start organizing the items that were stored in a nearby warehouse. Most were hand selected by Oprah and many were signed pieces of memorabilia that would be auctioned off.
We designed a wonderful color catalog, tickets to the event, and an Oprah website. It was decided to hold the event outside under tents at the Santa Barbara Polo Club close to Oprah’s Montecito home. We also organized organized a fantastic VIP party for the night before the auction.
We had endless meetings planning for every detail of the auction, publicity, customer registration, security, tents, catering, catalog sales, parking, and on and on….
We planned for the cover shoot on Tuesday, a three-day preview starting on Wednesday, a VIP preview party on Friday night and the auction starting at 10:00am PT on Saturday, November 2nd.
Oprah’ star power certainly attracts the crowds. Each preview day was incredibly well attended, over 300 people bought tickets for the VIP preview party and over 7,500 people signed up to bid online from every state and over 150 countries……
Preview days included interviews with the local affiliates of CBS and NBC/Fox in addition to numerous local and Los Angeles area media.
An elegant VIP party for over 300 guests was held on Friday night prior to the auction with food by Tammy Kronen, music by Peter Clark and his orchestra and a performance by a talented group of young aspiring singers from the Janet Adderley School for the Performing Arts who sang an amazing rendition of songs from the musical “The Color Purple”especially written to entertain Oprah.
To our surprise Oprah made an appearance each day as well, giving interviews, signing autographs, delighting in the children’s’ performance at the VIP party and even kicking off the day by auctioning off the first 10 items of the sale.
All that planning paid off and the culmination of all our hard work is evident in this months issue of “O Magazine.
We were delighted and honored to be a part of this important event for an incredibly good cause. We hope you enjoy seeing this issue of O Magazine, for a complete recap on the auction visit www.kaminskiauctions.com and look for tips for “De-Cluttering Your Life in 2014 in the March issue of Oprah Magazine!